All about discounts with promo codes
Promotional codes, commonly known as promo codes, have evolved as powerful ways of boosting ROI for online businesses and ways of fetching great discounts for customers. If you have been wondering what promo codes are, how they work, and what is the difference between promotional codes and discount coupons, this article will answer all such questions.

What are promo codes?

• Promo codes are computer generated codes in e-commerce and online shopping.
• Some retailers also call them coupon codes, but both are the same digital coupons.
• Just like a printed coupon, it has letters or numbers.
• All free promo codes have a different value and purpose.
• Some of them are for free shipping, while others offer a percentage off on your total order.
• Some retailers also offer a set dollar amount off if you spend a certain amount on an order.
• These alphanumeric strings are ways that the online stores use for encouraging purchase on their websites.
• You simply have to enter the code into a promotional box on the checkout page online to obtain a discount on your purchase.

Why do promotional codes work?

• When an online store issues promo codes, it gives buyers an incentive to buy, which benefits both the customer and business. Customers shop more, as they get products for a lower price, and the e-commerce store generates the desired revenue.
• The incentives have a direct impact on the overall shopping experience.
• They serve the purpose of both new and regular customers.
• Many find getting a promo code even more enjoyable than getting a gift.
• Receiving promotional codes creates feelings of happiness in people.

What can be the reasons for a promo code not working?
A simple typing error is one of the most common reasons why promo codes don’t work. However, the following reasons may also have a role to play:

• It has expired : Many promo codes are valid for a limited time period. If you try to use them post their expiry date, they won’t work for sure.
• Case sensitivity : As most promo codes are case sensitive, you should copy them from their original source and then paste.
• Exclusions apply : Some promo codes don’t work on all brands and sale stock, as there are exclusions. You can confirm the exclusions by reading the terms and conditions.
• Location : Your location can also prevent you from using certain promo codes, which are meant to be used only in certain countries.
• Improper activation : Promo codes also don’t work when they haven’t been activated properly. You can contact the retailer to resolve the issue.

How can you redeem a promo code?

• Redeeming promo codes online is quite easy.
• The place to enter a promo code differs from one online store to another, but mostly, they have to be entered before checkout.
• In some cases, the coupon is to be entered on the order review page just before checking out.
• Therefore, look carefully for coupon codes and the submit areas before completing your purchase.

What are the different types of promotional codes?

• Public codes : These promo codes can be seen or used by anybody. They entice both new and old customers to come back for more.
• Private codes : These types target a specific group of people, such as loyal customers and first-time shoppers. By offering special shopping opportunities, they help keep the existing customers in the loop, while also bringing in new customers.
• Restricted codes : These types of promo codes target a single user and can only be used once. For example, online retailers send these codes to customers as an apology for a delayed shipment or to make up for any other unpleasant shopping experience.

Where can you find promo codes on the web?
A majority of online retailers offer promo codes directly to the customer on their shopping page. However, some others provide promo codes through emails, newsletters, or through a number of websites. Some websites are these:

• Ccoupons.com
• eBates
• RetailMeNot
• ShopAtHome
• SmartSource
• RedPlum
• Flamingo World
• Savings.com
• Slickdeals
• Frugaa
• FatWallet
• DealNews